What are the coupon inserts in the Sunday newspaper?

One of the easiest places to find printable coupons is in your local Sunday newspaper. These coupons come in small booklets commonly referred to as coupon inserts.

Coupon inserts are produced and distributed by several companies. Red Plum and Smart Source are the two largest companies producing inserts that contain coupons from many of the most popular grocery brands. Look for both Red Plum and Smart Source inserts on a weekly basis with some exceptions. For example, most holiday weekends (e.g. Easter, 4th of July, Thanksgiving, Christmas, etc.) will not have coupon inserts.

Proctor & Gamble also provides an insert with coupons for just their brands. Look for their insert on a monthly basis. They provide search tool on their website to find newspapers in your area that carry their inserts.

Lastly, General Mills will occasionally provide a coupon insert with coupons for their grocery brands.

Most weeks you will get at least two coupon inserts in your Sunday newspaper. Each insert contains dozens of coupons so even if you only use a couple, that savings alone easily covers the cost of purchasing the newspaper if you don't subscribe.

How can I get more copies of the inserts?

Stockpiling multiple copies of a coupon is the key to significant grocery savings. It allows savvy shoppers a to take full advantage of a deal when they find it. So a common question from coupon newcomers is how to get more than one copy of the coupon inserts.

Fortunately there are ways to get more coupon inserts. The easiest is simply to buy multiple copies of the Sunday paper. You can also ask your family, friends and coworkers for their extra copies if they don't clip coupons. More adventurous shoppers have been known to frequent recycling centers to pull out inserts from the recycled paper dumpsters. You could even talk to your local newspaper delivery person and see if they have extras.

• Published: January 3, 2011
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